Associate Professor of Marketing at the University of Kansas Jack and Shirley Howard Mid-career Professorship
Jessica Li is an interdisciplinary researcher whose work focuses on the social and motivational forces that shape consumer perception and decision-making. Her research examines questions like "What role does motivation play in price perception?" "What cues influence fundamental social judgments of marketers and firms?" "How are economic decision biases interactively affected by consumer motives and the social environment?" Her research has been published in top psychology and business journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology. Journal of Consumer Psychology, Psychological Science, and the Academy of Management Journal.