RESEARCH INTERESTS: GOALS AND MOTIVATIONS, SOCIAL JUDGMENTS, PRICE PERCEPTION, CONSUMER DECISION-MAKING, EVOLUTIONARY PSYCHOLOGY
PEER REVIEWED PUBLICATIONS
* Denotes co-authors who were KU students during research and/or publication phases.
Choi, Jungsil*, Yexin Jessica Li, and Adriana Samper (equal authorship) “Health Motivation and the Influence of Calorie-Ending on Consumption Decisions,” conditionally accepted at Journal of Consumer Research.
Li, Yexin Jessica, Kelly Haws, and Vladas Griskevicius (2018) “Parenting Motivation and Consumer Decision-Making,” forthcoming at Journal of Consumer Research.
Wang, Ze, Huifang Mao, Yexin Jessica Li, and Fan Liu* (2017) “Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence,” Journal of Consumer Research, 43 (5), 787-805.
Wang, Ze, Surendra N. Singh, Yexin Jessica Li, Sanjay Mishra, Maureen Ambrose, and Monica Biernat (2017) “Effects of Employees’ Emotional Labor Strategies on Customers’ Loyalty Intentions and Service Evaluations: An Emotions as Social Information Perspective,” Academy of Management Journal, 60 (February), 109-129
Cook, Corey, Yexin Jessica Li, Steve M. Newell, Catherine A. Cottrell, and Rebecca Neel (2016) “The World is a Scary Place: Individual Differences in Belief in a Dangerous World Predict Specific Intergroup Prejudices,” Group Processes and Intergroup Relations, in press.
Choi, Jungsil*, Young K. Chang*, Yexin Jessica Li, and Myounggyun Jang (2016) “Doing Good in Another Neighborhood: Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation,” Journal of International Marketing, 24 (4), 82-102.
Johnson, Kathryn A., Yexin Jessica Li, and Adam B. Cohen (2015) “Fundamental Social Motives and the Varieties of Religious Experience,” Religion, Brain, and Behavior, 5(3), 197-231. (Target article. This issue also includes our reply to commentaries on this article).
Lee, Kay*, Jungsil Choi*, and Yexin Jessica Li (2014) “Regulatory Focus as a Predictor of Attitudes Toward Partitioned and Combined Pricing,” Journal of Consumer Psychology, 24 (July), 355-362.
Choi, Jungsil*, Yexin Jessica Li, Priyamvadha Rangan*, Promothesh Chatterjee, and Surendra N. Singh (2014) “The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption,” Journal of the Academy of Marketing Science, 42, 545-557.
White, Andrew E., Yexin Jessica Li, Vladas Griskevicius, Steven L. Neuberg, and Douglas T. Kenrick. (2013), “Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification,” Psychological Science, 24 (5), 715-22.
Johnson, Kathryn A., Yexin Jessica Li, Adam B. Cohen, and Morris Okun (2013), “Friends in High Places: The Influence of Authoritarian and Benevolent God-Concepts on Social Attitudes and Behaviors,” Psychology of Religion and Spirituality, 5 (February), 15-22.
White, Andrew E., Douglas T. Kenrick, Yexin Jessica Li, Chad R. Mortensen, Steven L. Neuberg, and Adam B. Cohen (2012), “When Nasty Breeds Nice: Threats of Violence Amplify Agreeableness at National, Individual, and Situational Levels,” Journal of Personality and Social Psychology, 103 (October), 622-634.
Li, Yexin Jessica, Douglas T. Kenrick, Vladas Griskevicius, and Steven L. Neuberg (2012), “Economic Decision Biases and Fundamental Motivations: Loss Aversion, Mating, and Self Protection,” Journal of Personality and Social Psychology, 102 (March), 550-561.
Li, Yexin Jessica, Kathryn A. Johnson, Adam B. Cohen, Melissa J. Williams, Eric D. Knowles and Zhansheng Chen (2012), “Fundamental(Ist) Attribution Error: Protestants are Dispositionally Focused,” Journal of Personality and Social Psychology, 102 (February), 281-190.
Dubbs, Shelli L., Abraham P. Buunk, and Yexin Jessica Li (2012), “Parental Monitoring, Sensitivity Toward Parents, and a Child’s Mate Preferences,” Personal Relationships, 19 (2), 712-22.
Wang, Qi, Yi Shao, and Yexin Jessica Li (2010), "My Way or Mom’s Way? The Bilingual and Bicultural Self in Hong Kong Chinese Children and Adolescents,” Child Development, 81 (March-April), 555-67.
Li, Yexin Jessica, Adam B. Cohen, Jason Weeden, and Douglas T. Kenrick (2010), “Mating Competitors Increase Religious Beliefs,” Journal of Experimental Social Psychology, 46 (March), 428-431.
Kenrick, Douglas T., Vladas Griskevicius, Jill M. Sundie, Norman P. Li, Yexin Jessica Li, and Steven L. Neuberg (2009), “Deep Rationality: The Evolutionary Economics of Decision Making,” Social Cognition, 27 (October), 764-785.
Lee, Juwon*, Glenn Adams, Yexin Jessica Li, and Omri Gillath (2017), “Context Matters for the Attractiveness Bias,” Behavioral and Brain Sciences, 40 (January), 33.
Kwan, Virginia S.Y., Yexin Jessica Li. Andrew E. White, and Ryan P. Jacobson (2015), “Cultural Worldview and Cognition,” In S. Ng and A.Y. Lee (eds.), Handbook of Culture and Consumer Behavior. New York: Oxford University Press.
Li, Yexin Jessica and Adam B. Cohen (2013), “Religion, sexuality, and family.” In V. Saroglou (ed.) Religion, Personality, and Social Behavior. New York, NY: Psychology Press, p. 213-229.
Kenrick, Douglas T. and Yexin Jessica Li, (2011) “Evolutionary social psychology.” In V.S. Ramachandran (eds.) Encyclopedia of Human Behavior (2nd edition). New York: Elsevier, p. 125-131.
Kenrick, Douglas T., Yexin Jessica Li, Andrew E. White, and Steven L. Neuberg, (2011) “Economic subselves: Fundamental motives and deep rationality.” In The Sydney Symposium of Social Psychology.
Griskevicius, Vladas, Joshua A. Ackerman, Bram Van den Bergh, and Yexin Jessica Li, (2011) “Fundamental motives and business decisions.” In Gad Saad (Ed.) Evolutionary Psychology in the Business Sciences: Springer, p 17-40.
Covas, Christine, Justin Fine, Arthur M. Glenberg, Eric Keylor, Yexin Jessica Li, Elizabeth Marsh, Elizabeth A. Osborne, Tamer Soliman, and Claire Yee (equal authorship) (2010), “Cultural variation on the SIMS model,” Behavioral and Brain Science, 33 (December), 444-445.
Kenrick, Douglas T., and Yexin Jessica Li. (2009), “Evolutionary psychology and human relationships,” In H. Reis and S. Sprecher (Eds.) Encyclopedia of Human Relationships. Newbury Park, CA: Sage.
Cohen, Adam B., Douglas T. Kenrick, D. T., and Yexin Jessica Li. (2006), “Ecological variability and religious belief,” Behavioral and Brain Science, 29 (October), 468.
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